March 2012
1 post
18 tags
Belated thoughts on the Super Bowl part 2....
The day after the Superbowl, I read a piece from Mashable which suggested that the fact that Apple didn’t advertise was a sign of weakness. Pointing to Samsung’s spot which mocked Apple disciples lining up outside the Apple Store and invoking the legend of 1984 the writer suggests that “by not appearing at the Super Bowl, Apple is letting its competition frame the discussion”.
But we’re not...
