June 2010
9 posts
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This year’s Cannes Lions mark a shift from the age...
With the exception of the wonderfully written and realized Old Spice campaign which picked up the Film Grand Prix, one could easily view this year’s (and last year’s for that matter) Cannes victors as marking a definitive shift in the DNA of great communications.
If the last 50 years of our industry has been beholden to the talents of great individuals (epitomized by Don Draper who magics...
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A new approach to marketing is required by a new...
After I attended the Global Leadership Summit at Best Buy last month, I wrote a piece arguing that ‘the connected world’ (the holy grail for technology and media companies) is not something that can be easily defined and packaged (much less explained via traditional communication channels). Rather it is a complex ecosystem of kit, connections and content allowing individuals to better...
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Creative collaborations making unexpected brand...
If the perception of BMW is that it is an aspirational but ultimately pretty conventional brand, their willingness to hand over their brand and products to leading creatives may cause you to think again. I wrote a few weeks back about how surrendering some control of the brand helped BMW to create its ‘Dwelling Lab’ installation in collaboration with Patricia Urquola, Giulio Ridolfo and Kvardat...
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